Country-of-Origin Effects in the U.S. and Canada: Implications for the Marketing of Products Made in Mexico

Journal of International Consumer Marketing

Volumn 10, Issue 1-2, 1998, Pages 73-92

  Ahmed, Sadrudin A ^a   D'astous, Alain ^b   Lemire, Simon ^b  

^a UNIVERSITY OF OTTAWA   (Canada)

^b UNIVERSITÉ DE SHERBROOKE   (Canada)

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Indexed keywords

EID: 4444355668     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v10n01_05     Document Type: Article

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