Bulgarian consumers' perceptions of products made in Asia Pacific

International Marketing Review

Volumn 16, Issue 2, 1999, Pages 126-142

  Leonidou, Leonidas C ^a   Hadjimarcou, John ^b   Kaleka, Anna ^c   Stamenova, Gergana T ^a  

^a UNIVERSITY OF CYPRUS   (Cyprus)

^b UNIVERSITY OF TEXAS AT EL PASO   (United States)

^c CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Asia pacific; Bulgaria; Consumer behaviour; Country of origin; International marketing; Marketing strategy

Indexed keywords

EID: 0442267304     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339910267817     Document Type: Article

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