The interaction between price and long-run variables in a multinational brand market

Journal of Business Research

Volumn 37, Issue 1, 1996, Pages 1-14

  Kim, Chung Koo ^a  

^a Gina Cody School of Engineering and Computer Science   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030242130     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(95)00168-9     Document Type: Article

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