Country of origin marketing over the product life cycle: A Danish case study

European Journal of Marketing

Volumn 30, Issue 3, 1996, Pages 6-22

  Niss, Hanne ^a  

^a AALBORG UNIVERSITY   (Denmark)

Author keywords

Corporate image; Country of origin; Denmark; International marketing; Product lifecycle; Sales promotion

Indexed keywords

EID: 0002375613     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610107409     Document Type: Article

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