Entity context and format induced instability in multiattribute ratings of country image

International Marketing Review

Volumn 14, Issue 6, 1997, Pages 486-503

  Agarwal, Sanjeev ^a   Teas, R Kenneth ^a   Wong, John K ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010374043     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339710193000     Document Type: Article

References (24)

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