Assimilation effects in country image research

International Marketing Review

Volumn 19, Issue 3, 2002, Pages 259-278

  Parameswaran, Ravi ^a   Pisharodi, R Mohan ^a  

^a OAKLAND UNIVERSITY   (United States)

Author keywords

Acculturation; Country of origin; Image; Market segmentation; Stereotyping

Indexed keywords

EID: 0346198071     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210430695     Document Type: Article

References (47)

1. Agbonifoh, B.A. and Elimimian, J.U. (1999), "Attitudes of developing countries towards 'country- of-origin' products in an era of multiple brands", Journal of International Consumer Marketing, Vol. 11 No. 4, pp. 97-116.
2. Anderson, J.C. and Gerbing, D.W. (1982), "Some methods for respecifying measurement models to obtain unidimensional construct measurement", Journal of Marketing Research, Vol. 19 No. 4, November, pp. 453-60.
3. Anderson, J.C. and Gerbing, D.W. (1988), "Structural equation modeling in practice: a review and recommended two-step approach", Psychological Bulletin, Vol. 103 No. 3, pp. 411-23.
4. Aulakh, P.S. and Kotabe. M. (1993), "An assessment of theoretical and methodological development in international marketing: 1980-1990", Journal of International Marketing, Vol. 1 No. 2, pp. 5-28.
5. Batra, R., Ramaswamy, V., Alden, D.L,. Steenkamp, J.B. and Ramchander, S. (2000), "Effects of brand local/non-local origin on consumer attitudes in developing countries", Journal of Consumer Psychology, Vol. 9 No. 2, pp. 83-96.
6. Baughn, C.C. and Yaprak, A. (1993), "Mapping country-of-origin research: recent developments and emerging avenues", in Papadopoulos, N. and Heslop, L.A. (Eds), Product-Country Images: Impact and Role in International Marketing, International Business Press, New York, NY, pp. 89-116.
7. Bentler, P.M. and Bonett, D.G. (1980), "Significance tests and goodness-of-fit in the analysis of covariance structures", Psychological Bulletin, Vol. 88, November, pp. 588-606.
8. Berry, J.W. (1990), "Psychology of acculturation", in Berman, J.J. (Ed.), Cross-Cultural Perspectives, Proceedings of the Nebraska Symposium of Motivation, University of Nebraska Press, Lincoln, NE, pp. 201-34.
9. Bilkey, W. and Nes, E. (1982), "Country-of-origin effects on product evaluations", Journal of International Business Studies, Vol. 8, Spring/Summer, pp. 89-99.
10. Briley, D.A., Morris, M.W. and Simonson, I. (2000), "Reasons as carriers of culture: dynamic versus dispositional models of cultural influence on decision making", Journal of Consumer Research, Vol. 27 No. 2, September, pp. 157-78.
11. Byrne, B.M. (1998), Structural Equation Modeling with LISREL, PRELIS, and SIMPLIS: Basic Concepts, Applications, and Programming, Lawrence Erlbaum Associates, Mahwah, NJ.
12. Desai, P.N. and Coehlo, G. (1980), "Indian immigrants in America: cultural aspects of psychological adaptation", in Saran, P. and Eames, E. (Eds), The New Ethnics: Asian- Indians in the United States, Praeger, New York, NY, pp. 363-86.
13. Gentry, J.W., Jun, S. and Tansuhaj, P. (1995), "Consumer acculturation processes and cultural conflict: how generalizable is a North American model for marketing globally?", Journal of Business Research, Vol. 32 No. 2, February, pp. 129-39.
14. Gerbing, D.W. and Anderson, J.C. (1988), "An updated paradigm for scale development incorporating unidimensionality and its assessment", Journal of Marketing Research, Vol. 25 No. 2, May, pp. 186-92.
15. Gerbing, D.W. and Hunter, J.E. (1988), ITAN: A Statistical Package for Item Analysis with Correlational Data including Multiple Groups Confirmatory Factor Analysis, Portland State University, Portland, OR.
16. Gim, R.H., Atkinson, D.R. and Whitley, S. (1990), "Asian-American acculturation: severity of concerns, and willingness to see a counselor", Journal of Counseling Psychology, Vol. 37 No. 3, pp. 281-5.
17. Heslop, L.A. and Papadopoulos, N. (1993), "But who knows where or when? Reflections on the images of countries and their products", in Papadopoulos, N. and Heslop, L.A. (Eds), Product-Country Images: Impact and Role in International Marketing, International Business Press, New York, NY, pp. 39-75.
18. Hong, S.T. and Wyer, R.S. Jr (1989), "Effects of country-of-origin and product attribute information on product evaluation: an information-processing perspective", Journal of Consumer Research, Vol. 16 No. 2, September, pp. 175-87.
19. Hunter, J.E. and Gerbing, D.W. (1982), "Unidimensional measurement, second-order factor analysis, and causal models", in Staw, B.M. and Cummings, L.L. (Eds), Research in Organizational Behavior, Vol. 4, JAI Press, Greenwich, CT, pp. 267-99.
20. Jöreskog, K.G. (1993), "Testing structural equation models", in Bollen, K.A. and Long, J.S. (Eds), Testing Structural Equation Models, Sage, New bury Park, CA, pp. 294-316.
21. Jöreskog, K.G. and Sörbom, D. (1993), LISREL 8: Structural Equation Modeling, with the SIMPLIS Command Language, Scientific Software, Hillsdale, NJ.
22. Khairullah, D.Z. and Khairullah, Z.Y (1999), "Relationships between acculturation, attitude toward the advertisement, and purchase intention of Asian-Indian immigrants", International Journal of Commerce and Management, Vol. 9 No. 3, pp. 46-65.
23. Lee, W. (1993), "Acculturation and advertising communication strategies: a cross-cultural study of Chinese and Americans", Psychology in Marketing, Vol. 10 No. 5, pp. 381-97.
24. Lee, W. and Um, K. (1991), "Ethnicity and consumer product evaluation", in Srull, T. (Ed.), Advances in Consumer Research, Proceedings of the Association for Consumer Research, Vol. 16, Chicago, IL.
25. Lollock, L. (2001), "The foreign-born population in the United States", Current Population Reports, US Census Bureau, Washington, DC, January.
26. Maheswaran, D. and Meyers-Levy, J. (1990). "The influence of message framing and issue involvement", Journal of Marketing Research, Vol. 27 No. 3, August, pp. 361-7.
27. Mehta, R. and Belk, R.W. (1991), "Artifacts, identity, and transition: favorite possessions of Indians and Indian immigrants to the United States", Journal of Consumer Research, Vol. 17 No. 4, March, pp. 398-411.
28. Nagashima, A. (1970), "A comparison of Japanese and US attitudes towards foreign products", Journal of Marketing, Vol. 34, January, pp. 68-74.
29. Okechuku, C. and Onyemah, V. (1999), "Nigerian consumer attitudes toward foreign and domestic products", Journal of International Business Studies, Vol. 30 No. 3, pp. 611-22.
30. Ozsomer, A. and Cavusgil, S.T. (1991), "Country-of-origin effects on product evaluations: a sequel to Bilkey and Nes's review", in Gilly, M.C., Dwyer, F.R., Leigh, T.W., Dubinsky, A.J., Richins, M.L., Curry, D., Venkatesh, A., Kotabe, M., Dholakia, R. R. and Hills, G.E. (Eds), Enhancing Knowledge Development in Marketing, 1991 AMA Educators Proceedings, Vol. 2, American Marketing Association, Chicago, IL, pp. 269-77.
31. Papadopolos, N., Heslop, L.A., and Bamossy, G.J. (1989), "International competitiveness of American and Japanese products", in Papadopoulos, N. (Ed.), Dimensions of International Business, No. 2, International Business Study Group, Carleton University, Ottawa.
32. Parameswaran, R. and Pisharodi, R.M. (1994), "Facets of country-of-origin image: an empirical assessment", Journal of Advertising, special issue on International Advertising, Vol. 23 No. 1, March, pp. 43-56.
33. Parameswaran, R. and Yaprak A. (1987), "A cross-national comparison of consumer research measures", Journal of International Business Studies, Vol. 18 No. 1, Spring, pp. 35-49.
34. Penaloza, L. and Gilly, M.C. (1999), "Marketer acculturation: the changer and the changed", Journal of Marketing, Vol. 63 No. 3, July, pp. 84-104.
35. Reilly, M. and Wallendorf, M.A. (1984), "A longitudinal study of Mexican-American assimilation", in Kinnear, T. (Ed.), Advances in Consumer Research, Vol. 11, Association for Consumer Research, Provo, UT, pp. 73540.
36. Root, M.P.P. (1985), "Guidelines for facilitating therapy with Asian-American clients", Psychotherapy, Vol. 22, pp. 349-56.
37. Sales and Marketing Management (1991), "The Hispanic market: getting down to cases", Sales and Marketing Management, Vol. 143 No. 12, pp. 65-75.
38. Simon, G. (1998), "Who goes where?", available at: www.unesco.org/courier/1998-11/uk/dossier/ text21.htm
39. Sue, D.W. and Kirk, B.A. (1975), "Asian-Americans: use of counseling and psychiatric services in a college campus", Journal of Counseling Psychology, Vol. 22, pp. 84-6.
40. Thompson, R.H. (1996), "Assimilation", in Lewinson, D. and Ember, M. (Eds), Encyclopedia of Social and Cultural Anthropology, Henry Holt & Company, New York, NY, pp. 112-15.
41. (The) Universal Almanac (1996), "Immigration", in Wright, J.W. (Ed.), The Universal Almanac, Andrews and McMeel, Kansas City, MO, pp. 312-15.
42. Verlegh, P.W.J and Steenkamp, J.E.M (1999), "A review and meta-analysis of country-of-origin research", Journal of Economic Psychology, Vol. 20 No. 5, October, pp. 521-46.
43. Wallendorf, M. and Reilly, M.D. (1983), "Ethnic migration, assimilation, and consumption", Journal of Consumer Research, Vol. 10, December, pp. 292-302.
44. Ward, S. (1974), "Consumer socialization", Journal of Consumer Research, Vol. 1 No. 2, September, pp. 1-14.
45. Wong, A. (1989), "Good-bye, melting-pot, hello, salad bowl", Chinese American Forum, Vol. 5 No. 1, July 1, p. 8.
46. Wood, V.R. and Darling, J.R. (1993), "The marketing challenges of the newly independent republics" Journal of International Marketing, Vol. 1 No. 1, pp. 77-102.
47. Yaprak, A. and Parameswaran, R. (1986), "Strategy formulation in multinational marketing: a deductive, paradigm-integrating approach", in Cavusgil, S.T. (Ed.), Advances in International Marketing, Vol. 1, JAI Press, Greenwich, CT, pp. 2145.