Competing through relationships: Grounding relationship marketing in resource-advantage theory

Journal of Marketing Management

Volumn 13, Issue 5, 1997, Pages 431-445

  Hunt, Shelby D ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2342433059     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1997.9964484     Document Type: Article

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