Bridging the gap between suppliers and customers through relationship promoters: Theoretical considerations and empirical results

Journal of Business and Industrial Marketing

Volumn 15, Issue 2-3, 2000, Pages 86-105

  Walter, Achim ^a   Gemünden, Hans Georg ^a  

^a UNIVERSITY OF KARLSRUHE   (Germany)

Author keywords

Channel relationships; Customer orientation; Relationship marketing; Supplier relations

Indexed keywords

EID: 0038164197     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620010316813     Document Type: Article

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