Customer satisfaction in business-to-business marketing: The case of retail organizations and their suppliers

Journal of Business and Industrial Marketing

Volumn 15, Issue 2-3, 2000, Pages 106-121

  Schellhase, Ralf ^a   Hardock, Petra ^b   Ohlwein, Martin ^b  

^a DARMSTADT UNIVERSITY OF APPLIED SCIENCES   (Germany)

^b UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

Business to business marketing; Channel relationships; Customer satisfaction; Food industry; Marketing research

Indexed keywords

EID: 0011867333     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629910290210     Document Type: Article

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