The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action

Journal of Business Research

Volumn 104, Issue , 2019, Pages 146-160

  Caruelle, Delphine ^a   Gustafsson, Anders ^a   Shams, Poja ^b   Lervik Olsen, Line ^a  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^b KARLSTAD UNIVERSITY   (Sweden)

Author keywords

Arousal; Customer experience; Electrodermal activity; Emotion; Physiological measurement

Indexed keywords

EID: 85068882574     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2019.06.041     Document Type: Article

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