Patterns of affective reactions to advertisements: The integration of moment-to-moment responses into overall judgments

Journal of Marketing Research

Volumn 34, Issue 2, 1997, Pages 219-232

  Baumgartner, Hans ^a   Sujan, Mita ^a   Padgett, Dan ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031501102     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151860     Document Type: Article

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