The importance of a good ending in a service encounter

Services Marketing Quarterly

Volumn 28, Issue 1, 2006, Pages 35-53

  Dalakas, Vassilis ^a  

^a NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Consumer emotions; Consumer satisfaction; Critical incidents; Service encounters

Indexed keywords

EID: 33750258153     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v28n01_03     Document Type: Article

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