Brand Love is in the Heart: Physiological Responding to Advertised Brands

Psychology and Marketing

Volumn 30, Issue 6, 2013, Pages 469-478

  Maxian, Wendy ^a   Bradley, Samuel D ^b   Wise, Wesley ^c   Toulouse, Elizabeth N ^b  

^a XAVIER UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

^c KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84876789438     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20620     Document Type: Article

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