The effects of message valence and listener arousal on attention, memory, and facial muscular responses to radio advertisements

Communication Research

Volumn 28, Issue 5, 2001, Pages 627-651

  Bolls, Paul D ^a   Lang, Annie ^b   Potter, Robert F ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035599909     PISSN: 00936502     EISSN: None     Source Type: Journal    
DOI: 10.1177/009365001028005003     Document Type: Article

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