Measurable emotions: How television ads really work: Patterns of reactions to commercials can demonstrate advertising effectiveness

Journal of Advertising Research

Volumn 50, Issue 2, 2010, Pages 137-153

  Micu, Anca Cristina ^a   Plummer, Joseph T ^b  

^a SACRED HEART UNIVERSITY   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958178850     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849910091300     Document Type: Article

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