Consumer neuroscience: Applications, challenges, and possible solutions

Journal of Marketing Research

Volumn 52, Issue 4, 2015, Pages 427-435

  Plassmann, Hilke ^a,b   Venkatraman, Vinod ^c   Huettel, Scott ^d   Yoon, Carolyn ^e  

^a INSERM   (France)

^b Institute of Cardiometabolism and Nutrition   (United States)

^c TEMPLE UNIVERSITY   (United States)

^d DUKE UNIVERSITY   (United States)

^e UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Brain behavior relationships; Consumer neuroscience; Replication; Reverse inference

Indexed keywords

EID: 84941094723     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.14.0048     Document Type: Article

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