Objective measures of emotion related to brand attitude: A new way to quantify emotion-related aspects relevant to marketing

PLoS ONE

Volumn 6, Issue 11, 2011, Pages

  Walla, Peter ^a,b,d   Brenner, Gerhard ^c   Koller, Monika ^c  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b UNIVERSITY OF VIENNA   (Austria)

^c VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^d Neuroconsult eU   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ARTICLE; CONSUMER ATTITUDE; CONTROLLED STUDY; ELECTROMYOGRAPHY; EMOTION; EYELID REFLEX; FEMALE; HEART RATE; HUMAN; HUMAN EXPERIMENT; MALE; MARKETING; NEUROMODULATION; NORMAL HUMAN; PRODUCT DEVELOPMENT; QUANTITATIVE STUDY; SKIN CONDUCTANCE; STARTLE REFLEX; STIMULUS RESPONSE; VISION; BLINKING; FUNCTIONS OF THE SKIN AND ITS APPENDAGES;

ADULT; BLINKING; ELECTROMYOGRAPHY; EMOTIONS; FEMALE; HEART RATE; HUMANS; MALE; MARKETING; SKIN PHYSIOLOGICAL PHENOMENA; STARTLE REACTION;

EID: 80355136438     PISSN: None     EISSN: 19326203     Source Type: Journal    
DOI: 10.1371/journal.pone.0026782     Document Type: Article

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