Investigating customer loyalty formation for wellness spa: Individualism vs. collectivism

International Journal of Hospitality Management

Volumn 67, Issue , 2017, Pages 11-23

  Han, Heesup ^a   Kiatkawsin, Kiattipoom ^a   Kim, Wansoo ^b   Lee, Sanghyeop ^c  

^a Sejong University   (South Korea)

^b Dong A University   (South Korea)

^c Youngsan University   (South Korea)

Author keywords

Collectivism; Culture; Individualism; Loyalty; Satisfaction; Thailand; Wellness spa

Indexed keywords

EID: 85026861361     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2017.07.007     Document Type: Article

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