An alternative interpretation of attitude and extension of the value–attitude–behavior hierarchy: the destination attributes of Chiang Mai, Thailand

Asia Pacific Journal of Tourism Research

Volumn 22, Issue 5, 2017, Pages 481-500

  Kiatkawsin, Kiattipoom ^a   Han, Heesup ^a  

^a Sejong University   (South Korea)

Author keywords

destination attributes; emotion; personal values; Thailand tourism; tourist attitude; value attitude behavior (VAB) hierarchy

Indexed keywords

FACTOR ANALYSIS; INTERNATIONAL TOURISM; TOURISM MARKET; TOURIST BEHAVIOR; TOURIST DESTINATION;

CHIANG MAI [NORTHERN REGION]; NORTHERN REGION [THAILAND]; THAILAND;

EID: 85009286666     PISSN: 10941665     EISSN: 17416507     Source Type: Journal    
DOI: 10.1080/10941665.2016.1276466     Document Type: Article

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