Multi-dimensions of the perceived benefits in a medical hotel and their roles in international travelers' decision-making process

International Journal of Hospitality Management

Volumn 35, Issue , 2013, Pages 100-108

  Han, Heesup ^a   Hwang, Jinsoo ^b  

^a Sejong University   (South Korea)

^b Dongseo University   (South Korea)

Author keywords

International tourists; Medical hotel; Medical tourism; National culture; Perceived benefits

Indexed keywords

EID: 84879558876     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.05.011     Document Type: Article

References (50)

1. Ajzen I. The theory of planned behavior. Organizational Behavior and Human Decision Processes 1991, 50(2):179-211.
2. Back K., Parks S.C. A brand loyalty model involving cognitive, affective, and conative brand loyalty and customer satisfaction. Journal of Hospitality and Tourism Research 2003, 27(4):419-435.
3. Bagozzi R.P., Yi Y. On the evaluation of structural equation models. Journal of the Academy of Marketing Science 1988, 16:74-94.
4. Bookman M.Z., Bookman K.R. Medical Tourism in Developing Countries 2007, Palgrave Macmillan, New York.
5. Centran M., DeMicco F., Davies O. Hospitality 2010: The Future of Hospitality and Travel 2006, Prentice Hall, Upper Saddle River, NJ.
6. Centran M., DeMicco F., Davies O. Hospitality 2015: The Future of Hospitality and Travel 2010, American Hotel & Lodging Educational Institute, Lansing, MI.
7. Connell J. Medical tourism: sea, sun, sand and . surgery. Tourism Management 2006, 27:1093-1100.
8. Crotts J.C., Pizam A. The effect of national culture on consumers' evaluation of travel services. Journal of Tourism, Culture, and Communications 2003, 4(1):17-28.
9. Crozier G.K.D., Baylis F. The ethical physician encounters international medical travel. Journal of Medical Ethics 2010, 36:297-301.
10. Docrates Health care hotel Helsinki 2012, Retrieved August 15, 2012 from. http://www.docrates.com/en/docrates-hospital/health-care-hotel-helsinki.
11. Fornell C., Larcker D.F. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 1981, 18:39-50.
12. Gan L.L., Frederick J.R. Medical tourism facilitators: patterns of service differentiation. Journal of Vacation Marketing 2011, 17(3):165-183.
13. GHN Global Healthcare Network 2012, Retrieved August 15, 2012 from. http://www.globalhealthcarenetwork.com/.
14. Hall C.M. Medical Tourism 2003, Routledge, New York, NY.
15. Han H., Back K. Relationships among image congruence, consumption emotions, and customer loyalty in the lodging industry. Journal of Hospitality and Tourism Research 2008, 32(4):467-490.
16. Han H., Ham S., Kim Y. Medical hotels in the growing healthcare business industry: impact of international travelers' perceived outcomes. Paper Presented at the Global Marketing International Conference 2012, 1844.
17. Han H., Hsu L., Lee J. Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers' eco-friendly decision-making process. International Journal of Hospitality Management 2009, 28:519-528.
18. Han H., Hyun S. An extension of the four-stage loyalty model: the critical role of positive switching barriers. Journal of Travel and Tourism Marketing 2012, 29:40-56.
19. Han H., Kim W. Outcomes of relational benefits: restaurant customers' perspective. Journal of Travel and Tourism Marketing 2009, 26:820-835.
20. Han H., Kim Y. An investigation of green hotel customers' decision formation: developing an extended model of the theory of planned behavior. International Journal of Hospitality Management 2010, 29:659-668.
21. Henning-Thurau T., Gwinner K.P., Gremler D.D. Understanding relationship marketing outcomes: an integration of relational benefits and relationship quality. Journal of Service Research 2002, 4(3):230-247.
22. Heung V.C.S., Kucukusta D., Song H. Medical tourism development in Hong Kong: an assessment of the barriers. Tourism Management 2011, 32:995-1005.
23. Hong H.A., Lim K.W., Kim S.S. Potential growth of Korean medical tourism industry. Tourism Research 2007, 21(2):53-70.
24. Horowitz M.D., Rosensweig J.A., Jones C.A. Medical tourism: globalization of the healthcare marketplace. Medscape General Medicine 2007, 9(4):33-41.
25. HFB Rejuvenate in Singapore Day Spa and Relax within Singapore Cheap Hotel 2011, Retrieved November 10, 2011 from. http://health-fitness-business.com/rejuvenate-in-singapore-day-spa-and-relax-within-singapore-cheap-hotel/.
26. Hofstede G. Culture's Consequences: International Differences in Work-related Values 1980, Sage, Beverly Hills, CA.
27. Iverson T.J. Decision timing: a comparison of Korean and Japanese travelers. International Journal of Hospitality Management 1997, 16(2):209-219.
28. Jani D., Han H. Investigating the key factors affecting behavioral intentions: evidence from a full-service restaurant setting. International Journal of Contemporary Hospitality Management 2011, 23(7):1000-1018.
29. Kacen J.J., Lee J.A. The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology 2002, 12(2):163-176.
30. Kim J., Forsythe S., Gu Q., Moon S.J. Cross-cultural consumer values, needs and purchase behavior. Journal of Consumer Marketing 2002, 19(6):481-502.
31. Kim W., Han H. Determinants of restaurant customers' loyalty intentions: a mediating effect of relationship quality. Journal of Quality Assurance in Hospitality and Tourism 2008, 9(3):218-238.
32. Largent L. Medical Vacations and Boutique Hotels - The New Healthcare Network 2011, Escape-From-American-Magazine (EFAM), Retrieved November 8, 2011 from. http://www.escapefromamerica.com/2011/09/medical-vacation-prices/%23.
33. Lee G., Lee C. Cross-cultural comparison of the image of Guam perceived by Korean and Japanese travelers: importance-performance analysis. Tourism Management 2009, 30:922-931.
34. Lee J., Hsu L., Han H., Kim Y. Understanding how consumers view green hotels: how a hotel's green image can influence behavioral intentions. Journal of Sustainable Tourism 2010, 18(7):901-914.
35. Lee M., Han H., Willson G. The role of expected outcomes in the formation of behavioral intentions in the green-hotel industry. Journal of Travel and Tourism Marketing 2011, 28:840-855.
36. Lee M., Han H., Lockyer T. Medical tourism - attracting Japanese tourists for medical tourism experience. Journal of Travel and Tourism Marketing 2012, 29:69-86.
37. Medical Hotels Medical Hotels - The Health Care Hotels 2012, Retrieved August 15, 2012 from. http://www.medical-hotels.com/index.html.
38. Medretreat Treatment Types 2013, Available at:, (accessed 20 February 2013). http://www.medretreat.com/procedures/treatment%20types/cosmetic.html.
39. Meng F. Individualism/collectivism and group travel behavior: a cross-cultural perspective. International Journal of Culture, Tourism and Hospitality Research 2010, 4(4):340-351.
40. Oh H. The effect of brand class, brand awareness, and price on customer value and behavioral intentions. Journal of Hospitality and Tourism Research 2000, 24(2):136-162.
41. Oliver R.L. Satisfaction: A Behavioral Perspective on the Consumer 1997, McGraw-Hill, New York, NY.
42. Park C., Lee T.M. Antecedents of online reviews' usage and purchase influence: an empirical comparison of U.S., and Korean consumers. Journal of Interactive Marketing 2009, 23:332-340.
43. Reddy S.G., York V.K., Brannon L.A. Travel for treatment: students' perspective on medical tourism. International Journal of Tourism Research 2010, 12:510-522.
44. Ryu K., Han H., Kim T. The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions. International Journal of Hospitality Management 2008, 27(3):459-469.
45. Varki S., Colgate M. The role of price perceptions in an integrated model of behavioral intentions. Journal of Service Research 2001, 3(3):232-240.
46. Woodruff R.B. Customer value: the next source for competitive advantage. Journal of the Academy of Marketing Science 1997, 25:139-153.
47. Yang Z., Peterson R.T. Customer perceived value, satisfaction, and loyalty: the role of switching costs. Psychology and Marketing 2004, 21(10):799-822.
48. Yu J., Ko T. A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea. Tourism Management 2012, 33:80-88.
49. Zeithaml V.A. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing 1988, 52:2-22.
50. Zeithaml V.A., Berry L.L., Parasuraman A. The behavioral consequences of service quality. Journal of Marketing 1996, 60:31-46.