To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior

Journal of Business Research

Volumn 66, Issue 8, 2013, Pages 1052-1059

  Cho, Yoon Na ^a   Thyroff, Anastasia ^a   Rapert, Molly I ^a   Park, Seong Yeon ^b   Lee, Hyun Ju ^b  

^a UNIVERSITY OF ARKANSAS   (United States)

^b Associate Professor Ewha School of Business Ewha Womans University 52 Ewhayeodae gil Seodaemun gu   (South Korea)

Author keywords

Collectivism; Cross cultural; Environmental attitude; Environmental commitment; Individualism; Perceived consumer effectiveness; Sustainability

Indexed keywords

EID: 84877653250     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.08.020     Document Type: Article

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