Cross-cultural comparison of the image of Guam perceived by Korean and Japanese leisure travelers: Importance-performance analysis

Tourism Management

Volumn 30, Issue 6, 2009, Pages 922-931

  Lee, Gyehee ^a   Lee, Choong Ki ^a  

^a Kyung Hee University   (South Korea)

Author keywords

Cross cultural value; Destination image; Guam; Importance performance analysis; Korean and Japanese leisure travelers

Indexed keywords

CULTURAL IDENTITY; INTERNATIONAL TOURISM; TOURIST BEHAVIOR; TOURIST DESTINATION;

GUAM; MARIANA ISLANDS; MICRONESIA; PACIFIC ISLANDS; PACIFIC OCEAN;

EID: 69249241838     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2008.11.013     Document Type: Article

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