Adaptation of international marketing strategy components, competitive advantage, and firm performance: A study of Hong Kong exporters

Journal of International Marketing

Volumn 9, Issue 4, 2001, Pages 59-81

  Albaum, Gerald ^a   Tse, David K ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012200796     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.9.4.59.19943     Document Type: Article

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