Japanese investors' choice of acquisitions vs. startups in the US: The role of reputation barriers and advertising outlays

International Journal of Research in Marketing

Volumn 21, Issue 2, 2004, Pages 123-136

  Chen, Shih Fen S ^a   Zeng, Ming ^b  

^a BRANDEIS UNIVERSITY   (United States)

^b INSEAD   (Singapore)

Author keywords

International acquisitions; Japanese investments; Reputation barriers

Indexed keywords

EID: 2942648622     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2003.06.002     Document Type: Article

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