The effects of E-commerce drivers on export marketing strategy

Journal of International Marketing

Volumn 15, Issue 2, 2007, Pages 30-57

  Gregory, Gary ^a   Karavdic, Munib ^a   Zou, Shaoming ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b UNIVERSITY OF MISSOURI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34948827423     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.15.2.30     Document Type: Article

References (52)

1. Aaby, N.E. and S.F. Slater (1989), "Management Influences on Export Performance: A Review of the Empirical Literature 1978-88," International Marketing Review, 6 (4), 7-26.
2. Aiken, L.S. and S.G. West (1991), Multiple Regression: Testing and Interpreting Interactions. Newbury Park, CA: Sage Publications.
3. Amit, R. and C. Zott (2001), "Value Creation in E-Business," Strategic Management Journal, 22 (6-7), 493-520.
4. Barrett, H., J.L. Balloun, and A. Weinsten (2000), "Marketing Mix Factors as Moderators of the Corporate Entrepreneurship-Business Performance Relationship: A Multistage, Multivariate Analysis," Journal of Marketing Theory and Practice, 8 (2), 50-62.
5. Bennett, R. (1997), "Export Marketing and the Internet: Experiences of Web Site Use and Perceptions of Export Barriers Among UK Businesses," International Marketing Review, 14 (5), 324-44.
6. Berry, M. and J. Brock (2004), "Marketspace and the Internationalisation Process of the Small Firm," Journal of International Entrepreneurship, 2 (3), 187-216.
7. Cavusgil, S. Tamer and Shaoming Zou (1994), "Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures," Journal of Marketing, 58 (January), 1-21.
8. _, _, and G.M. Naidu (1993), "Product and Promotion Adaptation in Export Ventures: An Empirical Investigation," Journal of International Business Studies, 24 (4), 479-506.
9. Christensen, C., A. da Rocha, and R. Gertner (1987), "An Empirical Investigation of the Factors Influencing Exporting Success of Brazilian Firms," Journal of International Business Studies, 18 (3), 61-77.
10. Crick, D. (1995), "An Investigation into the Targeting of U.K. Export Assistance," European Journal of Marketing, 29 (8), 76-94.
11. Damanpour, F. (2001), "E-Business E-Commerce Evolution: Perspective and Strategy," Managerial Finance, 27 (7), 17-33.
12. Deligonul, Z. Seyda and S. Tamer Cavusgil (1997), "Does the Comparative Advantage Theory of Competition Really Replace the Neoclassic Theory of Perfect Competition?" Journal of Marketing, 61 (October), 65-73.
13. Eid, R., M. Trueman, and A.M. Ahmed (2002), "A Cross-Industry Review of B2B Critical Success Factors," Internet Research: Electronic Networking Applications and Policy, 12 (2), 110-23.
14. Etemad, Hamid and Richard W. Wright (1999), "Internationalization of SMEs: Management Responses to a Changing Environment," Journal of International Marketing, 7 (4), 4-10.
15. Grant, R.W. (1991), "The Resource-Based Theory of Competitive Advantage: Implications for Strategy Implementation," California Management Review, 33 (3), 114-35.
16. Hair, J.F., R.E. Anderson, R.L. Tatham, and W.C. Black (1998), Multivariate Data Analysis, 5th ed. Englewood Cliffs, NJ: Prentice Hall.
17. Hamill, J. (1997), "The Internet and International Marketing," International Marketing Review, 14 (5), 300-323.
18. Haubl, G. and V. Trifts (2000), "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, 19 (1), 4-21.
19. Hoffman, Donna L. and Thomas P. Novak (1996), "Marketing and Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, 60 (July), 55-68.
20. Holzmuller, Hartmut H. and Barbara Stottinger (1996), "Structural Modeling of Success Factors in Exporting: Cross-Validation and Further Development of an Export Performance Model," Journal of International Marketing, 4 (2), 29-55.
21. Javalgi, R. and R. Ramsey (2001), "Strategic Issues of E-Commerce as an Alternative Global Distribution System," International Marketing Review, 18 (4), 376-91.
22. Jennex, M., D. Amoroso, and O. Adelakun (2004), "E-Commerce Infrastructure Success Factors for Small Companies in Developing Economies," Electronic Commerce Research, 4 (3), 263-86.
23. Karavdic, M. and G. Gregory (2005), "Integrating E-Commerce into Existing Export Marketing Theories: A Contingency Model," Marketing Theory, 5 (1), 75-104.
24. Katsikeas, C.S., N.F. Piercy, and C. Ioannidis (1995), "Determinants of Export Performance in a European Context," European Journal of Marketing, 30 (6), 6-35.
25. Kiang, M., T. Raghu, and K. Shang (2000), "Marketing on the Internet: Who Can Benefit from an Online Marketing Approach?" Decision Support Systems, 27 (4), 383-93.
26. Kumar, N., L.W. Stern, and J.C. Anderson (1993), "Conducting Inter-Organizational Research Using Key Informants," Academy of Management Journal, 24 (2), 201-233.
27. Lancioni, R.A., M.E. Smith, and T.A. Oliva (2000), "The Role of the Internet in Supply Chain Management," Industrial Marketing Management, 29 (1), 45-56.
28. Leonidou, Leonidas C., Constantine S. Katsikeas, and Nigel F. Piercy (1998), "Identifying Managerial Influences on Exporting: Past Research and Future Directions," Journal of International Marketing, 6 (2), 74-102.
29. Lim, J.-S., T.W. Sharkey, and K.I. Kim (1996), "Competitive Environmental Scanning and Export Involvement: An Initial Inquiry," International Marketing Review, 13 (1), 65-80.
30. Louter, P.J., C. Ouwerkerk, and B.A. Bakker (1991), "An Inquiry into Successful Exporting," European Journal of Marketing, 25 (6), 7-23.
31. Mahadevan, B. (2000), "Business Models for Internet-Based E-Commerce: An Anatomy," California Management Review, 42 (4), 55-69.
32. Mason, Charlotte and William D. Perreault (1991), "Collinearity, Power, and Interpretation of Multiple Regression Analysis," Journal of Marketing Research, 28 (August), 268-80.
33. Moen, O. (2002), "The Born Globals: A New Generation of Small European Exporters," International Marketing Review, 19 (2), 156-75.
34. Morgan, Neil A., Anna Kaleka, and Constantine S. Katsikeas (2004), "Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment," Journal of Marketing, 68 (January), 90-108.
35. Murray, Y.J., M. Kotobe, and R.A. Wildt (1995), "Strategic and Financial Performance Implications of Global Sourcing Strategy: A Contingency Analysis," Journal of International Business Studies, 26 (1), 181-202.
36. Nunnally, J.C. (1978), Psychometric Theory, 2d ed. New York: McGraw-Hill.
37. Overby, J.W. and S. Min (2001), "International Supply Chain Management in an Internet Environment," Industrial Marketing Review, 18 (4), 392-420.
38. Oxley, J.E. and B.Y. Yeung (2001), "E-Commerce Readiness: Institutional Environment and International Competitiveness," Journal of International Business Studies, 32 (4), 705-724.
39. Prasad, V.K., K. Ramamurthy, and G.M. Naidu (2001), "The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance," Journal of International Marketing, 9 (4), 82-110.
40. Rasheed, S.H. and W.S. Geiger (2001), "Determinants of Governance Structure for the Electronic Value Chain: Resource Dependency and Transaction Cost Perspective," Journal of Business Strategies, 18 (2), 159-76.
41. Ratnasingham, P. (1998), "The Impact of Trust in Electronic Commerce," Internet Research: Electronic Networking Applications and Policy, 8 (4), 313-21.
42. Samiee, S. (1998), "Exporting and the Internet: A Conceptual Perspective," International Marketing Review, 15 (5), 413-26.
43. Simsek, Z. and F.J. Veiga (2000), "The Electronic Survey Technique: An Integration and Assessment," Organizational Research Methods, 3 (1), 92-114.
44. Souchon, A. and A. Diamantopolous (1996), "A Conceptual Framework of Export Marketing Information Use: Key Issues and Research Propositions," Journal of International Marketing, 4 (3), 49-71.
45. Teich, J., H. Wallenius, and J. Wallenius (1999), "World-Wide-Web Technology on Support of Negotiation and Communication," International Journal of Technology Management, 17 (1-2), 223-39.
46. Tiessen, H.J., W.R. Wright, and I. Turner (2001), "A Model of E-Commerce Use by Internationalizing SMEs," Journal of International Management, 7 (3), 211-33.
47. Tsang, E. (2000), "Transaction Cost and Resource-Based Explanations of Joint Ventures: A Comparison and Synthesis," Organization Studies, 21 (1), 215-42.
48. Turban, E., E. McLean, and J. Wetherbe (2002), IT for Management, 3d ed. New York: John Wiley & Sons.
49. Varadarajan, R.P. and M.S. Yadav (2002), "Marketing Strategy and the Internet: An Organizing Framework," Journal of the Academy of Marketing Science, 30 (4), 296-312.
50. Venkatraman, N. and J.E. Prescott (1990), "Environment-Strategy Coalignment: An Empirical Test of Its Performance Implications," Strategic Management Journal, 2 (1), 1-23.
51. Wernerfelt, B. (1984), "A Resource-Based View of the Firm," Strategic Management Journal, 5 (2), 171-80.
52. Zou, S. and S. Stan (1998), "The Determinants of Export Performance: A Review of the Empirical Literature Between 1987 and 1997," International Marketing Review, 15 (5), 333-56.