Supply chain decisions with reference quality effect under the O2O environment

Annals of Operations Research

Volumn 268, Issue 1-2, 2018, Pages 273-292

  He, Yanyan ^a   Zhang, Juan ^b   Gou, Qinglong ^a   Bi, Gongbing ^a  

^a UNIVERSITY OF SCIENCE AND TECHNOLOGY OF CHINA   (China)

^b HOHAI UNIVERSITY   (China)

Author keywords

O2O business model; Pricing, quality and advertising decisions; Reference quality; Supply chain

Indexed keywords

EID: 85011279001     PISSN: 02545330     EISSN: 15729338     Source Type: Journal    
DOI: 10.1007/s10479-016-2224-2     Document Type: Article

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