Modelling hybrid distribution channels: A game-theoretic analysis

Journal of Retailing and Consumer Services

Volumn 10, Issue 3, 2003, Pages 155-167

  Park, Seong Y ^a   Keh, Hean Tat ^b  

^a Hallym University   (South Korea)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Hybrid channel; Nash equilibrium; Price discrimination; Stackelberg game

Indexed keywords

GAME THEORY;

EID: 0042709380     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6989(03)00007-9     Document Type: Article

References (23)

1. Bandyopadhyay, S., Divakar, S., 1999. Incorporating balance of power in channel decision structure: theory and empirical application. Journal of Retailing and Consumer Services 6, 79-89.
2. Bresnahan, T., Reiss, P., 1985. Dealer and manufacturer's margins. Rand Journal of Economics 16, 19-36.
3. Choi, S.C., 1991. Price competition in a channel structure with a common retailer. Marketing Science 10, 271-296.
4. Gerstner, E., Hess, J.D., 1991. A theory of price promotions. American Economic Review 81, 872-886.
5. Gerstner, E., Hess, J.D., Holthausen, D.M., 1994. Price discrimination through a distribution channel: theory and evidence. American Economic Review 84, 1437-1445.
6. Ghosh, S., 1998. Making business sense of the internet. Harvard Business Review 76 (2), 126-135.
7. Ingene, C.A., Parry, M.E., 1995. Channel coordination when retailers compete. Marketing Science 14 (4), 360-377.
8. Iyer, G., 1998. Coordinating channels under price and nonprice competition. Marketing Science 17 (4), 338-355.
9. Jeuland, A.P., Shugan, S.M., 1983. Managing channel profits. Marketing Science 2, 239-272.
10. Jeuland, A.P., Shugan, S.M., 1988. Channel of distribution profits when channel members form conjectures. Marketing Science 7, 202-210.
11. Keh, H.T., Park, S.Y., 1998. An expanded perspective on power in distribution channels: strategies and implications. International Review of Retail, Distribution and Consumer Research 8, 101-115.
12. Keh, H.T., Shieh, E., 2001. Online grocery retailing: success factors and potential pitfalls. Business Horizons 44, 73-83.
13. LaCroix, S.J., 1983. Marketing, price discrimination, and welfare. Southern Economic Journal 49 (4), 847-852.
14. Lal, R., 1990. Manufacturer trade deals and retail price promotions. Journal of Marketing Research 32, 428-444.
15. Lee, E., Staelin, R., 1997. Vertical strategic interaction: implications for channel pricing strategy. Marketing Science 16 (3), 185-207.
16. McGuire, T.W., Staelin, R., 1983. An industry equilibrium analysis of downstream vertical integration. Marketing Science 2, 161-191.
17. Moorthy, K.S., 1987. Managing channel profits: comment. Marketing Science 6, 375-379.
18. Moriarty, R.T., Moran, U., 1990. Managing hybrid marketing systems. Harvard Business Review 68 (6), 146-155.
19. Moriarty, R.T., Swartz, G., Khuen, C.A., 1988. Managing hybrid channel systems with automation. Report No 88-113, Marketing Science Institute, Cambridge, MA.
20. Segal-Horn, S., McGee, J., 1989. Strategies to cope with retail buying power. In: Pellegrini, L., Reddy, S.K. (Eds.), Retail and Marketing Channels. Routledge, London, pp. 24-48.
21. Sudhir, K., 2001. Structural analysis of manufacturer pricing in the presence of a strategic retailer. Marketing Science 20 (3), 244-264.
22. Tirole, J., 1988. The Theory of Industrial Organization. MIT Press, Cambridge, MA.
23. Weigand, R.E., 1977. Fit products and channels to your markets. Harvard Business Review 55 (1), 95-105.