Dynamic cooperative advertising in a channel

Journal of Retailing

Volumn 76, Issue 1, 2000, Pages 71-92

  Jørgensen, Steffen ^a   Sigué, Simon Pierre ^b   Zaccour, Georges ^c  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

^b UNIVERSITY OF DOUALA   (Cameroon)

^c HEC MONTRÉAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007225153     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(99)00024-X     Document Type: Article

References (24)

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