A differential game of advertising for national and store brands

Dynamic Games: Theory and Applications

Volumn , Issue , 2005, Pages 213-229

  Karray, Salma ^a   Zaccour, Georges ^b  

^a UNIVERSITY OF ONTARIO INSTITUTE OF TECHNOLOGY   (Canada)

^b GERAD   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 37549069011     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/0-387-24602-9_11     Document Type: Chapter

References (16)

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