A dynamic model of reference price and expected quality

Marketing Letters

Volumn 7, Issue 1, 1996, Pages 41-52

  Kopalle, Praveen K ^a   Winer, Russell S ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Consumer expectations; Dynamic optimization; Optimal control theory; Pricing; Product quality; Promotions; References prices

Indexed keywords

EID: 0007985802     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF00557310     Document Type: Article

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