Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure

International Journal of Production Economics

Volumn 136, Issue 1, 2012, Pages 56-66

  Chen, Jing ^a   Bell, Peter C ^b  

^a UNIVERSITY OF WINNIPEG   (Canada)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

Customer returns; Customer returns policies; Dual channel; Market segmentation; Pricing

Indexed keywords

CUSTOMER RETURNS; DUAL CHANNEL; DUAL-CHANNEL STRUCTURES; MARKET SEGMENTATION; RETAIL INDUSTRY; RETURNS POLICIES; SUPPLY CHAIN STRUCTURES;

COMMERCE; COSTS; CUSTOMER SATISFACTION; INDUSTRY; PROFITABILITY; SUPPLY CHAINS;

SALES;

EID: 84856022379     PISSN: 09255273     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijpe.2011.09.009     Document Type: Article

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