Price-quality relationship in the presence of asymmetric dynamic reference quality effects

Marketing Letters

Volumn 23, Issue 1, 2012, Pages 137-161

  Gavious, Arieh ^a,b   Lowengart, Oded ^b  

^a ONO ACADEMIC COLLEGE   (Israel)

^b BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Differential games; Equilibrium; Optimal pricing; Price elasticity; Reference quality

Indexed keywords

EID: 84857624002     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-011-9143-4     Document Type: Article

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