Loss Aversion for Quality in Consumer Choice

Australian Journal of Management

Volumn 29, Issue 1, 2004, Pages 45-63

  Fogel, Suzanne ^a   Lovallo, Dan ^b   Caringal, Carmina ^b  

^a DEPAUL UNIVERSITY   (United States)

^b Australian Graduate School of Management   (Australia)

Author keywords

ASYMMETRIC COMPETITION; CONSUMRE CHOICE; LOSS AVERSION

Indexed keywords

EID: 84996208537     PISSN: 03128962     EISSN: None     Source Type: Journal    
DOI: 10.1177/031289620402900109     Document Type: Article

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