Dynamics of competing with quality- and advertising-based goodwill

European Journal of Operational Research

Volumn 175, Issue 1, 2006, Pages 462-474

  Nair, Anand ^a   Narasimhan, Ram ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Advertising; Differential game; Goodwill; Investments; Quality

Indexed keywords

COMPETITIVE INTELLIGENCE; GAME THEORY; INVESTMENTS; MARKETING; MARKOV PROCESSES;

DIFFERENTIAL GAME; GOODWILL; MARKOVIAN NASH EQUILIBRIUM; QUALITY;

COMPETITION;

EID: 33749141871     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2005.05.015     Document Type: Article

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