Quality improvement vs. advertising support: Which strategy works better for a manufacturer?

European Journal of Operational Research

Volumn 208, Issue 2, 2011, Pages 119-130

  De Giovanni, Pietro ^a  

^a NOVA SCHOOL OF BUSINESS AND ECONOMICS   (Portugal)

Author keywords

Advertising; Differential game; Feedback equilibrium; Marketing channel; Quality improvement; Support program

Indexed keywords

ADVERTISING; DIFFERENTIAL GAME; MARKETING CHANNEL; MARKETING CHANNELS; PRODUCTION COST; QUALITY IMPROVEMENT; WHOLE SALE PRICES;

GAME THEORY; PROFITABILITY; SALES;

QUALITY CONTROL;

EID: 78249274197     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2010.08.003     Document Type: Article

References (23)

1. N. Amrouche, G. Martin-Herran, and G. Zaccour Feedback Stackelberg equilibrium strategies when the private label competes with the national brand Annals of Operations Research 164 2008 79 95
2. S. Chand, H. Moskowitz, A. Novak, I. Rekhi, and G. Sorger Capacity allocation for dynamic process improvement with quality and demand considerations Operations Research 44 1996 964 976
3. P. De Giovanni The state of the art in static and dynamic games European Business Review 21 2009 547 566
4. E. Dockner, S. Jørgensen, N.V. Long, and G. Sorger Differential Games in Economics and Management Science 2000 Cambridge University Press
5. F. El Ouardighi, S. Jørgensen, and F. Pasin A dynamic game of operations and marketing management in a supply chain International Journal of Game Theory Review 34 2008 59 77
6. C. Fine Quality improvement and learning in productive systems Management Science 10 1986 1301 1315
7. C. Fine A quality control model with learning effects Operations Research 36 1988 437 444
8. X. He, A. Prasad, and S. Sethi Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback Stackelberg strategies Production and Operations Management 18 2009 78 94
9. X. He, A. Prasad, S. Sethi, and G. Gutierrez A survey of Stackelberg differential game models in supply and marketing channels Journal of Systems Science and Systems Engineering 16 2007 385 413
10. S. Jørgensen Optimal production, purchasing and pricing: A differential game approach European Journal of Operational Research 24 1986 64 76
11. S. Jørgensen, P.M. Kort, and G. Zaccour Production, inventory, and pricing under cost and demand learning effects European Journal of Operational Research 117 1999 382 395
12. S. Jørgensen, S.P. Sigue', and G. Zaccour Dynamic cooperative advertising in a channel Journal of Retailing 76 2000 71 92
13. S. Jørgensen, S.P. Sigue', and G. Zaccour Stackelberg leadership in a marketing channel International Game Theory Review 3 2001 13 26
14. S. Jørgensen, S. Taboubi, and G. Zaccour Retail promotions with negative brand image effects: Is cooperation possible? European Journal of Operational Research 150 2003 395 405
15. S. Jørgensen, and G. Zaccour A differential game of retailer promotions Automatica 39 2003 1145 1155
16. S. Karray, and G. Zaccour Could co-op advertising be a manufacturer's counterstrategy to store brands? Journal of Business Research 59 2006 1008 1015
17. A. Nair, and N. Narasimhan Dynamics of competing with quality- and advertising-based goodwill European Journal of Operational Research 175 2006 462 474
18. S. Taboubi, and G. Zaccour Impact of retailer's myopia on channel's strategies Optimal Control and Differential Games. Essays in Honour of Steffen Jørgensen 2002 Kluwer Academic Publishers.
19. C. Tapiero Production learning and quality control IIE Transaction 19 1987 362 370
20. J. Vörös Product balancing under conditions of quality inflation, cost pressures and growth strategies European Journal of Operational Research 141 2002 153 166
21. J. Vörös The dynamics of price, quality and productivity improvement decisions European Journal of Operational Research 170 2006 809 823
22. A.C.L. Yeung Strategic supply management, quality initiatives, and organizational performance Journal of Operations Management 26 2008 490 502
23. G. Zaccour On the coordination of dynamic marketing channels and two-part tariffs Automatica 44 2008 1233 1239