Modeling links between the decision-making process and luxury brand attachment: An international comparison;建模链接决策过程和奢侈品牌附件：国际性比较

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Volumn 23, Issue 4, 2013, Pages 361-378

  Godey, Bruno ^a   Pederzoli, Daniele ^a   Aiello, Gaetano ^b   Donvito, Raffaele ^b   Chan, Priscilla ^c   Tsuchiya, Junji ^d   Skorobogatykh, Irina Ivanovna ^e   Weitz, Bart ^f   Oh, Hyunjoo ^f   Singh, Rahul ^g  

^a NEOMA BUSINESS SCHOOL   (France)

^b UNIVERSITY OF FLORENCE   (Italy)

^c MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^d WASEDA UNIVERSITY   (Japan)

^e PLEKHANOV RUSSIAN UNIVERSITY OF ECONOMICS   (Russian Federation)

^f UNIVERSITY OF FLORIDA   (United States)

^g BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY   (India)

Author keywords

consumer behavior; country of origin; cross cultural analysis; international; luxury

Indexed keywords

EID: 84993960269     PISSN: 21639159     EISSN: 21639167     Source Type: Journal    
DOI: 10.1080/21639159.2013.818283     Document Type: Article

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