Consumers' perceptions of the country-of-origin effect on purchasing intentions of (in)conspicuous products

Journal of Consumer Marketing

Volumn 17, Issue 4, 2000, Pages 308-321

  Piron, Francis ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Consumer behaviour; Country of origin; Decision making; Product quality

Indexed keywords

EID: 0039254212     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760010335330     Document Type: Article

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