Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality

International Business Review

Volumn 18, Issue 2, 2009, Pages 134-144

  Veale, Roberta ^a   Quester, Pascale ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Conjoint analysis; COO; Country of origin; Extrinsic cues; Intrinsic cues; Price; Sensory perceptions

Indexed keywords

EID: 64949107055     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2009.01.004     Document Type: Article

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