Country-of-origin image: Measurement and cross-national testing

Journal of Business Research

Volumn 58, Issue 1 SPEC.ISS, 2005, Pages 103-106

  Pereira, Arun ^a   Hsu, Chin Chun ^a,b   Kundu, Sumit K ^a  

^a SAINT LOUIS UNIVERSITY   (United States)

^b OVERSEAS CHINESE INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

Country image; Country of origin; Cross national testing

Indexed keywords

EID: 6944229416     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00479-4     Document Type: Article

References (6)

1. Gerbing D.W. Anderson J.C. On the meaning of within-factor correlated measurement errors J. Consum. Res. 11 1984 572-580
2. Joreskog K.G. Sorbom D. LISREL8: User's reference guide 1996 Scientific Software International Chicago, IL
3. Nagashima A. A comparison of Japanese and U.S. attitudes toward foreign products J. Mark. 34 January 1970 68-74
4. Parameswaran R. Pisharodi R.M. Facets of country of origin image: an empirical assessment J. Advert. 23 March 1994 43-61
5. Roth M.S. Romeo J.B. Matching product category and country image perceptions: A framework for managing country-of-origin effects J. Int. Bus. Stud. 23 3 1992 477-497
6. Schooler R.D. Product bias in Central American common market J. Mark. Res. 3 November 1965 394-397