The influence of consumption situation and product involvement over consumers' use of product attribute

Journal of Consumer Marketing

Volumn 15, Issue 3, 1998, Pages 220-238

  Quester, Pascale G ^a   Smart, Justin ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Alcoholic drinks industry; Conjoint analysis; Consumer behaviour; Consumer marketing; Involvement; Product attributes

Indexed keywords

EID: 0037992579     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769810219107     Document Type: Article

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