An assessment of demand artefacts in country-of-origin studies using three alternative approaches

International Marketing Review

Volumn 14, Issue 4, 1997, Pages 201-217

  Lim, Jeen Su ^a   Darley, William K ^a  

^a UNIVERSITY OF TOLEDO   (United States)

Author keywords

Artefacts; Consumer attitudes; Country of origin; Demand; Product quality

Indexed keywords

EID: 0347185846     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339710173417     Document Type: Article

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