메뉴 건너뛰기




Volumn 69, Issue 9, 2016, Pages 3341-3351

Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach

Author keywords

Brand building; Data mining; Knowledge extraction; Sensitivity analysis; Social media; Social networks

Indexed keywords


EID: 84973139212     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2016.02.010     Document Type: Article
Times cited : (184)

References (41)
  • 1
    • 84924359708 scopus 로고    scopus 로고
    • The influence of user comments on perceptions of Facebook relationship status updates
    • Ballantine P.W., Lin Y., Veer E. The influence of user comments on perceptions of Facebook relationship status updates. Computers in Human Behavior 2015, 49:50-55.
    • (2015) Computers in Human Behavior , vol.49 , pp. 50-55
    • Ballantine, P.W.1    Lin, Y.2    Veer, E.3
  • 2
    • 84942371729 scopus 로고    scopus 로고
    • Investigating marketing managers' perspectives on social media in Chile
    • Bianchi C., Andrews L. Investigating marketing managers' perspectives on social media in Chile. Journal of Business Research 2015, 68(12):2552-2559.
    • (2015) Journal of Business Research , vol.68 , Issue.12 , pp. 2552-2559
    • Bianchi, C.1    Andrews, L.2
  • 3
    • 77954877923 scopus 로고    scopus 로고
    • Data mining with neural networks and support vector machines using the R/rminer tool
    • Springer, Berlin Heidelberg
    • Cortez P. Data mining with neural networks and support vector machines using the R/rminer tool. Advances in data mining. Applications and theoretical aspects 2010, 572-583. Springer, Berlin Heidelberg.
    • (2010) Advances in data mining. Applications and theoretical aspects , pp. 572-583
    • Cortez, P.1
  • 4
    • 84871386793 scopus 로고    scopus 로고
    • Using sensitivity analysis and visualization techniques to open black box data mining models
    • Cortez P., Embrechts M.J. Using sensitivity analysis and visualization techniques to open black box data mining models. Information Sciences 2013, 225:1-17. 10.1016/j.ins.2012.10.039.
    • (2013) Information Sciences , vol.225 , pp. 1-17
    • Cortez, P.1    Embrechts, M.J.2
  • 5
    • 79956104637 scopus 로고    scopus 로고
    • How large US companies can use Twitter and other social media to gain business value
    • Culnan M.J., McHugh P.J., Zubillaga J.I. How large US companies can use Twitter and other social media to gain business value. MIS Quarterly Executive 2010, 9(4):243-259.
    • (2010) MIS Quarterly Executive , vol.9 , Issue.4 , pp. 243-259
    • Culnan, M.J.1    McHugh, P.J.2    Zubillaga, J.I.3
  • 10
    • 84954040539 scopus 로고    scopus 로고
    • Listen to your customers: Insights into brand image using online consumer-generated product reviews
    • Gensler S., Völckner F., Egger M., Fischbach K., Schoder D. Listen to your customers: Insights into brand image using online consumer-generated product reviews. International Journal of Electronic Commerce 2015, 20(1):112-141. 10.1080/10864415.2016.1061792.
    • (2015) International Journal of Electronic Commerce , vol.20 , Issue.1 , pp. 112-141
    • Gensler, S.1    Völckner, F.2    Egger, M.3    Fischbach, K.4    Schoder, D.5
  • 11
    • 84876539605 scopus 로고    scopus 로고
    • Rhythms of social interaction: Messaging within a massive online network
    • Springer, London
    • Golder S.A., Wilkinson D.M., Huberman B.A. Rhythms of social interaction: Messaging within a massive online network. Communities and technologies 2007 2007, 41-66. Springer, London. 10.1007/978-1-84628-905-7_3.
    • (2007) Communities and technologies 2007 , pp. 41-66
    • Golder, S.A.1    Wilkinson, D.M.2    Huberman, B.A.3
  • 12
    • 84973149146 scopus 로고    scopus 로고
    • Unleashing corporate communications via social media: A UK study of brand management and conversations with customers
    • Griffiths M., McLean R. Unleashing corporate communications via social media: A UK study of brand management and conversations with customers. Journal of Customer Behaviour 2015, 14(2):147-162.
    • (2015) Journal of Customer Behaviour , vol.14 , Issue.2 , pp. 147-162
    • Griffiths, M.1    McLean, R.2
  • 13
    • 84893421154 scopus 로고    scopus 로고
    • Introduction to theory and practice in marketing conference special section of marketing science
    • Gupta S., Hanssens D., Hauser J.R., Lehmann D., Schmitt B. Introduction to theory and practice in marketing conference special section of marketing science. Marketing Science 2014, 33(1):1-5. 10.1287/mksc.2013.0830.
    • (2014) Marketing Science , vol.33 , Issue.1 , pp. 1-5
    • Gupta, S.1    Hanssens, D.2    Hauser, J.R.3    Lehmann, D.4    Schmitt, B.5
  • 14
    • 84901280688 scopus 로고    scopus 로고
    • The roles of brand community and community engagement in building brand trust on social media
    • Habibi M.R., Laroche M., Richard M.O. The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior 2014, 37:152-161.
    • (2014) Computers in Human Behavior , vol.37 , pp. 152-161
    • Habibi, M.R.1    Laroche, M.2    Richard, M.O.3
  • 16
    • 79953676846 scopus 로고    scopus 로고
    • We're all connected: The power of the social media ecosystem
    • Hanna R., Rohm A., Crittenden V.L. We're all connected: The power of the social media ecosystem. Business Horizons 2011, 54(3):265-273.
    • (2011) Business Horizons , vol.54 , Issue.3 , pp. 265-273
    • Hanna, R.1    Rohm, A.2    Crittenden, V.L.3
  • 17
    • 85161148381 scopus 로고    scopus 로고
    • The elements of statistical learning: Data mining, inference and prediction
    • Hastie T., Tibshirani R., Friedman J., Franklin J. The elements of statistical learning: Data mining, inference and prediction. The Mathematical Intelligencer 2005, 27(2):83-85. 10.1007/BF02985802.
    • (2005) The Mathematical Intelligencer , vol.27 , Issue.2 , pp. 83-85
    • Hastie, T.1    Tibshirani, R.2    Friedman, J.3    Franklin, J.4
  • 18
    • 84957606974 scopus 로고    scopus 로고
    • The influence of social media interactions on consumer-brand relationships: A three-country study of brand perceptions and marketing behaviors
    • Hudson S., Huang L., Roth M.S., Madden T.J. The influence of social media interactions on consumer-brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing 2015.
    • (2015) International Journal of Research in Marketing
    • Hudson, S.1    Huang, L.2    Roth, M.S.3    Madden, T.J.4
  • 19
    • 84889038712 scopus 로고    scopus 로고
    • The impact of user interactions in social media on brand awareness and purchase intention: The case of MINI on Facebook
    • Hutter K., Hautz J., Dennhardt S., Füller J. The impact of user interactions in social media on brand awareness and purchase intention: The case of MINI on Facebook. Journal of Product & Brand Management 2013, 22(5/6):342-351.
    • (2013) Journal of Product & Brand Management , vol.22 , Issue.5-6 , pp. 342-351
    • Hutter, K.1    Hautz, J.2    Dennhardt, S.3    Füller, J.4
  • 20
    • 33749517168 scopus 로고    scopus 로고
    • Another look at measures of forecast accuracy
    • Hyndman R.J., Koehler A.B. Another look at measures of forecast accuracy. International Journal of Forecasting 2006, 22(4):679-688. 10.1016/j.ijforecast.2006.03.001.
    • (2006) International Journal of Forecasting , vol.22 , Issue.4 , pp. 679-688
    • Hyndman, R.J.1    Koehler, A.B.2
  • 21
    • 84973099259 scopus 로고    scopus 로고
    • Retrieved September 10, 2015, from
    • Insights Digital Social Media 2014 Statistics Retrieved September 10, 2015, from. http://blog.digitalinsights.in/social-media-users-2014-stats-numbers/05205287.html.
    • Social Media 2014 Statistics
    • Insights, D.1
  • 23
    • 71149088987 scopus 로고    scopus 로고
    • Users of the world, unite! The challenges and opportunities of Social Media
    • Kaplan A.M., Haenlein M. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 2010, 53(1):59-68. 10.1016/j.bushor.2009.09.003.
    • (2010) Business Horizons , vol.53 , Issue.1 , pp. 59-68
    • Kaplan, A.M.1    Haenlein, M.2
  • 24
    • 0034147899 scopus 로고    scopus 로고
    • How a qualitative approach to concept map analysis can be used to aid learning by illustrating patterns of conceptual development
    • Kinchin I.M., Hay D.B., Adams A. How a qualitative approach to concept map analysis can be used to aid learning by illustrating patterns of conceptual development. Educational Research 2000, 42(1):43-57.
    • (2000) Educational Research , vol.42 , Issue.1 , pp. 43-57
    • Kinchin, I.M.1    Hay, D.B.2    Adams, A.3
  • 25
    • 84878138680 scopus 로고    scopus 로고
    • How virtual corporate social responsibility dialogs generate value: A framework and propositions
    • Korschun D., Du S. How virtual corporate social responsibility dialogs generate value: A framework and propositions. Journal of Business Research 2013, 66(9):1494-1504. 10.1016/j.jbusres.2012.09.011.
    • (2013) Journal of Business Research , vol.66 , Issue.9 , pp. 1494-1504
    • Korschun, D.1    Du, S.2
  • 26
    • 84871377388 scopus 로고    scopus 로고
    • Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications
    • Kwok L., Yu B. Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications. Cornell Hospitality Quarterly 2013, 54(1):84-94. 10.1177/1938965512458360.
    • (2013) Cornell Hospitality Quarterly , vol.54 , Issue.1 , pp. 84-94
    • Kwok, L.1    Yu, B.2
  • 27
    • 77958168026 scopus 로고    scopus 로고
    • Monitoring public opinion in cyberspace: How corporate public relations is facing the challenge
    • Lariscy R.W., Avery E.J., Sweetser K.D., Howes P. Monitoring public opinion in cyberspace: How corporate public relations is facing the challenge. Public Relations Journal 2009, 3(4):1-17.
    • (2009) Public Relations Journal , vol.3 , Issue.4 , pp. 1-17
    • Lariscy, R.W.1    Avery, E.J.2    Sweetser, K.D.3    Howes, P.4
  • 28
    • 84863724266 scopus 로고    scopus 로고
    • The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
    • Laroche M., Habibi M.R., Richard M.O., Sankaranarayanan R. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior 2012, 28(5):1755-1767. 10.1016/j.chb.2012.04.016.
    • (2012) Computers in Human Behavior , vol.28 , Issue.5 , pp. 1755-1767
    • Laroche, M.1    Habibi, M.R.2    Richard, M.O.3    Sankaranarayanan, R.4
  • 29
    • 67349268124 scopus 로고    scopus 로고
    • Social media: The new hybrid element of the promotion mix
    • Mangold W.G., Faulds D.J. Social media: The new hybrid element of the promotion mix. Business Horizons 2009, 52(4):357-365. 10.1016/j.bushor.2009.03.002.
    • (2009) Business Horizons , vol.52 , Issue.4 , pp. 357-365
    • Mangold, W.G.1    Faulds, D.J.2
  • 30
    • 84900534741 scopus 로고    scopus 로고
    • A data-driven approach to predict the success of bank telemarketing
    • Moro S., Cortez P., Rita P. A data-driven approach to predict the success of bank telemarketing. Decision Support Systems 2014, 62:22-31. 10.1016/j.dss.2014.03.001.
    • (2014) Decision Support Systems , vol.62 , pp. 22-31
    • Moro, S.1    Cortez, P.2    Rita, P.3
  • 31
    • 84921918758 scopus 로고    scopus 로고
    • Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns
    • Moro S., Cortez P., Rita P. Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns. Neural Computing and Applications 2015, 26(1):131-139. 10.1007/s00521-014-1703-0.
    • (2015) Neural Computing and Applications , vol.26 , Issue.1 , pp. 131-139
    • Moro, S.1    Cortez, P.2    Rita, P.3
  • 32
    • 84953410389 scopus 로고    scopus 로고
    • A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features
    • (in press)
    • Moro S., Cortez P., Rita P. A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features. Neural Computing and Applications 2016, 1-9. (in press). 10.1007/s00521-015-2157-8.
    • (2016) Neural Computing and Applications , pp. 1-9
    • Moro, S.1    Cortez, P.2    Rita, P.3
  • 33
    • 84874167213 scopus 로고    scopus 로고
    • Social media and international advertising: Theoretical challenges and future directions
    • Okazaki S., Taylor C.R. Social media and international advertising: Theoretical challenges and future directions. International Marketing Review 2013, 30(1):56-71.
    • (2013) International Marketing Review , vol.30 , Issue.1 , pp. 56-71
    • Okazaki, S.1    Taylor, C.R.2
  • 34
    • 84860504202 scopus 로고    scopus 로고
    • Power comparisons of Shapiro-Wilk, Kolmogorov-Smirnov, Lilliefors and Anderson-Darling tests
    • Razali N.M., Wah Y.B. Power comparisons of Shapiro-Wilk, Kolmogorov-Smirnov, Lilliefors and Anderson-Darling tests. Journal of Statistical Modeling and Analytics 2011, 2(1):21-33.
    • (2011) Journal of Statistical Modeling and Analytics , vol.2 , Issue.1 , pp. 21-33
    • Razali, N.M.1    Wah, Y.B.2
  • 36
    • 84888022529 scopus 로고    scopus 로고
    • Social media, social me: A content analysis of beauty companies' use of Facebook in marketing and branding
    • Shen B., Bissell K. Social media, social me: A content analysis of beauty companies' use of Facebook in marketing and branding. Journal of Promotion Management 2013, 19(5):629-651.
    • (2013) Journal of Promotion Management , vol.19 , Issue.5 , pp. 629-651
    • Shen, B.1    Bissell, K.2
  • 37
    • 59349092972 scopus 로고    scopus 로고
    • The impact of advertising creativity on the hierarchy of effects
    • Smith R.E., Chen J., Yang X. The impact of advertising creativity on the hierarchy of effects. Journal of Advertising 2008, 37(4):47-62.
    • (2008) Journal of Advertising , vol.37 , Issue.4 , pp. 47-62
    • Smith, R.E.1    Chen, J.2    Yang, X.3
  • 38
    • 84929582389 scopus 로고    scopus 로고
    • "Toxic Butts": Key performance indicators from a California statewide social media campaign for tobacco control
    • Smyser J., Novotny T., Dayan S., Rodwell T. "Toxic Butts": Key performance indicators from a California statewide social media campaign for tobacco control. British Journal of Medicine and Medical Research 2014, 4(25):4341.
    • (2014) British Journal of Medicine and Medical Research , vol.4 , Issue.25 , pp. 4341
    • Smyser, J.1    Novotny, T.2    Dayan, S.3    Rodwell, T.4
  • 40
    • 84897659806 scopus 로고    scopus 로고
    • Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM
    • Trainor K.J., Andzulis J.M., Rapp A., Agnihotri R. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research 2014, 67(6):1201-1208. 10.1016/j.jbusres.2013.05.002.
    • (2014) Journal of Business Research , vol.67 , Issue.6 , pp. 1201-1208
    • Trainor, K.J.1    Andzulis, J.M.2    Rapp, A.3    Agnihotri, R.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.