Introduction to theory and practice in marketing conference special section of marketing science

Marketing Science

Volumn 33, Issue 1, 2014, Pages 1-5

  Gupta, Sunil ^a   Hanssens, Dominique ^b   Hauser, John R ^c   Lehmann, Donald ^d   Schmitt, Bernd ^d  

^a HARVARD BUSINESS SCHOOL   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^d The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Banner ads; Market growth; Retail price; Social networks History; Store brands; Theory and practice

Indexed keywords

EID: 84893421154     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2013.0830     Document Type: Editorial

References (4)

1. Chintagunta, P, Hanssens D, Hauser JR, Raju JS, Srinivasan K, Staelin R (2013) Marketing Science: A strategic review. Marketing Sci. 32(1):4-7.
2. Desai PS (2011) Marketing Science: Marketing and science. Marketing Sci. 30(1):1-3.
3. Desai PS, Bell D, Lilien G, Soberman D (2012) The Science-to-Practice Initiative: Getting new marketing science thinking into the real world. Marketing Sci. 31(1):1-3.
4. Ratchford BT (2001) Editorial. Marketing Sci. 20(1):iii-v.