Social Media, Social Me: A Content Analysis of Beauty Companies' Use of Facebook in Marketing and Branding

Journal of Promotion Management

Volumn 19, Issue 5, 2013, Pages 629-651

  Shen, Bin ^a   Bissell, Kimberly ^a  

^a UNIVERSITY OF ALABAMA   (United States)

Author keywords

beauty brands; Facebook; social media; viral marketing

Indexed keywords

EID: 84888022529     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496491.2013.829160     Document Type: Article

References (45)

1. Anonymous. 2011. Conceptions of New Media: Towards Analytical Dimensions. Retrieved November 2, 2011 from http://www.cyberstudies.org/journal/2011/2/22/conceptions-of-new-media-towards-analytical-dimensions.html
2. Awata, K. 2010. An exploration of the impact of social media on branding strategies. Retrieved September 23, 2011 from http://www.kentarohawata.com/blog
3. Belch, G. E. 2009. Advertising and promotion: An integrated marketing communications perspective., Sydney, Australia: McGraw-Hill.
4. Brand Keys. 2011. Brand keys customer loyalty leaders 2011., New York, NY: Brand Keys. Retrieved June 5, 2012 from http://www.maryannwright.net/2012.3_2011_Customer_Loyalty_Leaders.pdf
5. Brand Loyalty. 2012. AMA Dictionary., Marketing Power, Inc. Retrieved June 5, 2012 from http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=B
6. Chevalier, J. and Goolsbee, A. 2003. Measuring prices and price competition online: Amazon and Barnes and Noble. Quantitative Marketing and Economics, 1 (2): 203 - 222. DOI: 10.1023/A:1024634613982
7. Croteau, D. and Hoynes, W. 2003. Media society: Industries, images and audiences (3rd edition), Thousand Oaks, CA: Pine Forge Press.
8. Dawes, J. 2009. The effect of service price increases on customer retention: the moderating role of customer tenure and relationship breadth. Journal of Service Research, 11 (3): 232 - 245. DOI: 10.1177/1094670508986
9. Dawson, R. 2007. Launching the Web 2.0 framework. Retrieved May 2, 2012 from http://rossdawsonblog.com/weblog/archives/2007/05/launching_the_w.html
10. Duboff, R. S. 1986. Brands, like people, have personalities. Marketing News, 20 (1): 8
11. Flew, T. 2008. New media: An introduction (3rd edition), Melbourne, Australia: Oxford University Press.
12. Frigerio, R. 2009, March 6. The true value of cosmetics. Retrieved September 23, 2011 from http://www.chictoday.com/
13. Galloway, S. 2010. L2 digital IQ index: Beauty., New York, NY: NYU Stern.
14. Galloway, S. 2011. L2 digital IQ index: Beauty., New York, NY: NYU Stern.
15. Galloway, S. 2012. L2 Facebook IQ index., New York, NY: NYU Stern.
16. Gitelman, L. and Pingree, G. B. 2003. New media, 1740-1915., Cambridge, MA: MIT Press.
17. Greg, T. 2006. Building the buzz in the hive mind. Journal of Consumer Behavior, 4 (1): 64 - 72. DOI: 10.1002/cb.158
18. Grossman, L. 2009. Iran's protests: Why Twitter is the medium of the movement. Time, Retrieved November 2, 2011 from http://www.time.com
19. Harris, F. and de Chernatony, L. 2001. Corporate branding and corporate brand performance. European Journal of Marketing, 35 (3/4): 441 - 456. DOI: 10.1108/ 0309056110382101
20. Jevons, C. Towards an integrated definition of a brand. Presented at the Thought Leaders International Conference on Brand Management, Birmingham, UK
21. Kaplan, A. M. and Haenlein, M. 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53: 59 - 68. DOI: 016/j. bushor.2009.09.003
22. Kaplan, M. D., Piskin, B. and Bol. 2010. Educational blogging: integrating technology into marketing experience. Journal of Marketing Education, 32 (1): 50 - 63. DOI: 10.1177/0273475309335652
23. Keath, J. 2010. Behind the curtain of old spice's viral video mega hit. Retrieved November 2, 2011 from http://socialfresh.com/old-spice-viral-videos/
24. Ki, E. J. and Hon, L. C. 2007. Testing the linkages among the organization-public relationship and attitude and behavioral intentions. Journal of Public Relations Research, 19 (1): 1 - 23. DOI: 10.1080/10627260709336593
25. Lee, D. H. and Park, C. W. 2007. Conceptualization and measurement of multidimensionality of integrated marketing communications. Journal of Adverting Research, 47 (3): 222 - 236. DOI: 10.2501/S0021849907070274
26. Malone, T. W. and Klein, M. 2007. Harnessing collective intelligence to address global climate change. Innovations Journal, 2 (3): 15 - 26. DOI: 10.1662/itgg. 2007.2.3.15
27. Mangold, W. G. and Faulds, D. J. 2009. Social media: The new hybrid element of the promotion mix. Business Horizons, 52 (4): 357 - 365. DOI: 10.1062/j.bushor. 2009.03.002
28. Milne, G. R., Rohm, A. and Bahl, S. 2009. If it's legal, is it acceptable? Consumer reactions to covert online marketing. Journal of Advertising, 38 (4): 107 - 122. DOI: 10.2753/JOA0091-3367380408
29. Montgomery, A. 2001. Applying quantitative marketing techniques to the Internet. Interfaces, 31 (2): 90 - 108. DOI: 10.1287/inte.31.2.90.10630
30. Nielsen. 2012a. April 2012 -Top U.S. online brands and travel websites. Retrieved June 14, 2012 from http://blog.nielsen.com/nielsenwire/online_mobile/april-2012-top-u-s-online-brands-and-travel-websites/
31. Nielsen. 2012b. Global and social: Facebook's rise around the world. Retrieved June 14, 2012 from http://blog.nielsen.com/nielsenwire/global/global-and-social-facebooks-rise-around-the-world/
32. NPD Group. 2011. NPD reports prestige makeup and skincare categories surpass pre-recession volumes in first half 2011., New York, NY: The NPD Group. August
33. Plummer, J. T. 1985. How personality makes a difference. Journal of Advertising Research, 24 (6): 27 - 30.
34. Qualman, E. 2011. Social Network Users Statistics. Retrieved November 2, 2011 from http://www.kentarohawata.com/blog
35. Rayport, J. 1996. The virus of marketing. Retrieved November 2, 2011 from http://www.fastcompany.com/magazine/06/virus.html
36. Reichheld, F. 1993. Loyalty-based management. Harvard Business Review, 71 (2): 64 - 73.
37. Rossiter, J. R. and Percy, L. 1997. Advertising communication & promotion management, New York, NY: McGraw-Hill Companies.
38. Schultz, D. E. 2009. Solving Marketing Problems with an Integrated Process. International Journal of Integrated Marketing Communications., Spring, 2009
39. Sengupta, S. 2012. Facebook's prospects may rest on trove of data. The New York Times., Retrieved June 14, 2011 from http://www.nytimes.com/2012/05/15/technology/facebook-needs-to-turn-data-trove-into-investor-gold.html
40. Sheinin, D. A. and Wagner, J. 2003. Pricing store brands across categories and retailers. Journal of Product and Brand Management, 12 (4): 201 - 219. DOI: 10.1108/ 10610420310485023
41. Sherwood, D. 2007, October. Revealed: The Gorilla ad man. The Sunday Mirror, Retrieved June 14, 2001 from www.sundaymirror.co.uk/news/sunday/2007/10/21
42. Smith, B. G. 2009. Beyond promotion: Conceptualizing public relations in integrated marketing communications. International Journal of Integrated Marketing Communications, Spring
43. Sprott, D. E. 2008. The policy, consumer, and ethical dimensions of covert marketing: An introduction to the special section. Journal of Public Policy & Marketing, 27 (1): 4 - 6. DOI: 10.1509/jppm.27.1.4
44. Sun, T., Youn, S., Wu, G. and Kuntaraporn, M. 2006. Online word-of-mouth (or mouse): An exploration of its antecedents and consequences. Journal of Computer-Mediated Communication, 11 (4): 1104 - 1127. DOI: 10.1111/j.1083-6101.2006.0003.x
45. Tynan, C., McKechnie, S. and Chhuon, C. 2010. Co-creating value for luxury brands. Journal of Business Research, 63 (11): 1156 - 1163. DOI: 10.1016/jbusres. 2009.10.012