Social media and international advertising: Theoretical challenges and future directions

International Marketing Review

Volumn 30, Issue 1, 2013, Pages 56-71

  Okazaki, Shintaro ^a   Taylor, Charles R ^b  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

^b VILLANOVA UNIVERSITY   (United States)

Author keywords

Advertising; Social media

Indexed keywords

EID: 84874167213     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331311298573     Document Type: Article

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