Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns

Neural Computing and Applications

Volumn 26, Issue 1, 2015, Pages 131-139

  Moro, Sérgio ^a   Cortez, Paulo ^b   Rita, Paulo ^a  

^a INSTITUTO UNIVERSITÁRIO DE LISBOA ISCTE IUL   (Portugal)

^b UNIVERSITY OF MINHO   (Portugal)

Author keywords

Bank deposits; Customer lifetime value (LTV); Data mining; Multilayer perceptron; Recency, frequency and monetary value (RFM); Telemarketing

Indexed keywords

DEPOSITS; MULTILAYER NEURAL NETWORKS; PROFITABILITY; SALES; VALUE ENGINEERING;

ADDITIONAL KNOWLEDGE; CUMULATIVE CURVES; CUSTOMER LIFE TIME VALUE; DATA-DRIVEN APPROACH; FORWARD SELECTION; MONETARY VALUE; PREDICTIVE PERFORMANCE; TELEMARKETING;

DATA MINING;

EID: 84921918758     PISSN: 09410643     EISSN: 14333058     Source Type: Journal    
DOI: 10.1007/s00521-014-1703-0     Document Type: Article

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