Investigating marketing managers' perspectives on social media in Chile

Journal of Business Research

Volumn 68, Issue 12, 2015, Pages 2552-2559

  Bianchi, Constanza ^a   Andrews, Lynda ^b  

^a UNIVERSIDAD ADOLFO IBÁÑEZ   (Chile)

^b QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Chile; Latin America; Marketing managers; Smartphones; Social media

Indexed keywords

EID: 84942371729     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.06.026     Document Type: Article

References (41)

1. Berthon P.R., Pitt L., Plangger K., Shapiro D. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons 2012, 55:261-271.
2. Braun V., Clarke V. Using thematic analysis in psychology. Qualitative Research in Psychology 2006, 3(2):77-101.
3. Brislin R. Back translation for cross-cultural research. Journal of Applied Psychology 1970, 1:185-216.
4. Bruhn M., Schoenmueller V., Schafer D.B. Are social media replacing traditional media in terms of brand equity creation?. Management Research Review 2012, 35(9):770-790.
5. Cameron D., Gregory C., Battaglia C. Nielson personalises the shopping app: If you build the technology, will they come. Journal of Advertising Research 2012, 52(4):333-338.
6. Chaffey D. Applying organisational capability models to assess the maturity of digital marketing governance. Journal of Marketing Management 2010, 26(3/4):187-196.
7. Chen Y., Fay S., Wang Q. The role of marketing in social media: How online consumer reviews evolve. Journal of Interactive Marketing 2011, 25:85-94.
8. Clemons E.K. The complex problem of monetizing virtual electronic social networks. Decision Support Systems 2009, 48:46-56.
9. comScore State of social media in Latin America and the metrics that really matter (accessed on 3/11/2013). http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-State-of-Social-Media-in-Latin-America-and-the-Metrics-that-Really-Matter.
10. Eyrich N., Padman M.L., Sweetser K.D. PR practitioners' use of social media tools and communication technology. Public Relations Review 2008, 34:412-414.
11. Fastoso F., Whitelock J. Why is so little marketing research on Latin America published in high quality journals and what can we do about it? Lessons from a Delphi study of authors who have succeeded. International Marketing Review 2011, 28(4):435-449.
12. Fastoso F., Whitelock J. The implementation of international advertising strategies An exploratory study in Latin America. International Marketing Review 2012, 29(3):313-335.
13. Ferreira J.B., da Rocha A., Ferreira da Silva J. Impacts of technology readiness on emotions and cognition in Brazil. Journal of Business Research 2014, 67(5):865-873.
14. Foster M., West B., Francescucci A. Exploring social media user segmentation and online brand profiles. Journal of Brand Management 2011, 19(1):4-17.
15. Galofre R. How top companies are using social media in Latam (January, 2013).). US Media Consulting, January 18 (accessed 3.11.2014). http://latinlink.usmediaconsulting.com/2013/01/how-top-companies-are-using-social-media-in-latam?
16. Gecti F., Dastan I. The impact of social media-focused information & communication technologies on business performance via mediating mechanisms: An exploratory study on communication and advertising agencies in Turkey. International Journal of Business and Management 2013, 8(7):106-115.
17. Gensler S., Völckner F., Liu-Thompkins Y., Wiertz C. Managing brands in the social media environment. Journal of Interactive Marketing 2013, 27:242-256.
18. Gironda J.T., Korgaonkar P.K. Understanding consumers' social networking site usage. Journal of Marketing Management 2014, 30(5-6):571-605.
19. Global Information Technology Report (GITR) (accessed 3 November). http://www.weforum.org/reports/global-information-technology-report-2014.
20. Grandón E., Nasco S., Mykytn P. Comparing theories to explain e-commerce adoption. Journal of Business Research 2011, 64(3):292-298.
21. Kim E., Lin J.-S., Sung Y. To app or not to app: Engaging consumers via branded mobile apps. Journal of Interactive Advertising 2013, 13(1):53-65.
22. Kim E., Sung Y., Kang H. Brand followersDretweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth. Computers in Human Behavior 2014, 37:18-25.
23. Kozinets R.V., de Valck K., Wojnicki A., Wilner S.J. Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of Marketing 2010, 74(March):71-89.
24. Kumar V., Mirchandani R. Increasing the ROI of social media marketing. Sloan Management Review 2012, 54(1):55-61.
25. Kumar V., Bhaskaran V., Mirchandani R., Shah M. Creating a measurable social media marketing strategy. Increasing the value and ROI of intangibles and tangibles for hokey poke. Marketing Science 2013, 32(2):194-212.
26. Latin Links The Data Every Latin American Digital Marketer Needs 2013, available at: http://latinlink.usmediaconsulting.com/2015/02/the-data-every-latin-american-digital-marketer-needs/ May 23, 2013.
27. Leeflang P.S.H., Verhoef P.C., Dahlström P., Freundt T. Challenges and solutions for marketing in a digital era. European Management Journal 2014, 32:1-12.
28. Luo Y., Jiang H. A dialogue with social media experts: Measurement and challenges of social media use in Chinese public relations practice. Global Media Journal 2012, 5(2):57-74.
29. Michaelidou N., Siamagka N.T., Christodoulides G. Usage, barriers, and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management 2011, 40(7):1153-1159.
30. Muk A., Chung C. Driving consumers to become fans of brand pages: A theoretical framework. Journal of Interactive Advertising 2014, 14(1):1-10.
31. Okazaki S., Li H., Hirose M. Benchmarking the use of QR code in mobile promotion: Three studies in Japan. Journal of Advertising Research 2012, 52(1):102-117.
32. Okazaki S., Taylor C.R. Social media and international advertising: Theoretical challenges and future directions. International Marketing Review 2013, 30(1):56-71.
33. Patino A., Pitta D.A., Quinones R. Social media's emerging importance in market research. Journal of Consumer Marketing 2012, 29(3):233-237.
34. Peters K., Chen Y., Kaplan A.M., Ognibeni B., Pauwels K. Social media metrics-a framework and guidelines for managing social media. Journal of Interactive Marketing 2013, 27:281-298.
35. Prochile Chile launches plan to double Internet penetration by 2020. Chile Today Business 2013, (http://www.thisischile.cl/2013/06/chile-launches-plan-to-double-internet-penetration-by-2020, accessed 3/11/2014).
36. Ramírez-Correa P.E., Rondán-Cataluña F.J., Arenas-Gaitán J.A. An empirical analysis of mobile Internet acceptance in Chile. Information Research 2014, 19(3). (retrieved from http://InformationR.net/ir/19-3/paper635.html on 3/11/2014).
37. Rohm Andrew J., Kashyap V., Brashear T.G., Milne G.R. The use of online marketplaces for competitive advantage: A Latin American perspective. Journal of Business & Industrial Marketing 2004, 19(6):372-385.
38. Sashi C.M. Customer engagement, buyer-seller relationships, and social media. Management Decision 2012, 50(2):253-272.
39. Schulz D.E., Peltier J. Social media's slippery slope: Challenges, opportunities and future research directions. Journal of Research in Interactive Marketing 2013, 7(2):86-99.
40. Smith A.N., Fischer E., Chen Y. How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?. Journal of Interactive Marketing 2012, 26:102-113.
41. Valos M.J., Ewing M.T., Powell I.H. Practitioner prognosticationson the future of online marketing. Journal of Marketing Management 2010, 26(3):361-376.