A data-driven approach to predict the success of bank telemarketing

Decision Support Systems

Volumn 62, Issue , 2014, Pages 22-31

  Moro, Sérgio ^a   Cortez, Paulo ^b   Rita, Paulo ^a  

^a INSTITUTO UNIVERSITÁRIO DE LISBOA ISCTE IUL   (Portugal)

^b UNIVERSITY OF MINHO   (Portugal)

Author keywords

Bank deposits; Classification; Neural networks; Savings; Telemarketing; Variable selection

Indexed keywords

CLASSIFICATION (OF INFORMATION); DECISION TREES; DEPOSITS;

DATA-DRIVEN APPROACH; DECISION TREES (DTS); KNOWLEDGE EXTRACTION; LOGISTIC REGRESSIONS; RECEIVER OPERATING CHARACTERISTIC CURVES; SAVINGS; TELEMARKETING; VARIABLE SELECTION;

NEURAL NETWORKS;

EID: 84900534741     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2014.03.001     Document Type: Article

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