Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain

Journal of Destination Marketing and Management

Volumn 6, Issue 3, 2017, Pages 252-266

  Campón Cerro, Ana María ^a   Hernández Mogollón, José Manuel ^a   Alves, Helena ^b  

^a UNIVERSITY OF EXTREMADURA   (Spain)

^b UNIVERSITY OF BEIRA INTERIOR   (Portugal)

Author keywords

Destination loyalty; PLS technique; Rural tourism; Sustainability; Tourism management; Tourism marketing

Indexed keywords

EID: 84969579606     PISSN: 2212571X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jdmm.2016.04.005     Document Type: Article

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