Destination management and relationship marketing: Two major factors to achieve competitive advantage

Journal of Relationship Marketing

Volumn 10, Issue 2, 2011, Pages 76-87

  Shirazi, Seyedeh Fatemeh Mostafavi ^a   Som, Ahmad Puad Mat ^a  

^a SCHOOL OF PHYSICS   (Malaysia)

Author keywords

Competitive advantage; Destination management; Relationship marketing; Tourism destinations

Indexed keywords

EID: 79959212986     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1080/15332667.2011.577731     Document Type: Article

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